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Who We Work With

Built for the Person in the Middle

Between the business goals and the technical implementation sits someone who needs to understand both. That's exactly who our audits serve.

Common Situations

If Any of These Describe You, Our Audits Were Made for You

Small business owner in her early 30s, South Asian woman in a smart casual blazer, working at a laptop in a bright modern office, focused and thoughtful expression

Small Business Owners

Running the business and managing the website

You built or inherited a website that generates meaningful revenue. You know it needs technical attention but can't afford to outsource the thinking entirely. You need to understand enough to make smart decisions about where to spend.

An audit gives you a clear picture of what's actually affecting your search performance and what your developer needs to address, without requiring you to learn how to interpret raw crawl data yourself.

Marketing manager, Black man in his mid-30s, smart casual shirt, standing at a glass conference table reviewing printed reports with a developer colleague, engaged collaborative posture

Marketing Managers

Responsible for performance, not for code

Organic search is part of your channel mix, but technical issues sit in the engineering team's queue. When you need to advocate for prioritizing a fix, you need to understand why it matters well enough to make the case.

Our audits give marketing managers the vocabulary and context to have productive conversations with technical teams, and to understand the scope of what's being asked.

Content strategist, white woman in her late 20s, casual creative attire, sitting at a modern desk reviewing a website on dual monitors, thoughtful analytical expression

Content Strategists and SEO Practitioners

Strong on strategy, not on infrastructure

You understand keyword research, content architecture, and on-page optimization deeply. But when clients ask why their content isn't ranking despite strong writing, the answer often lives in technical foundations you're less familiar with.

We audit the technical layer and hand you a report you can interpret, translate into content strategy adjustments, and use to brief technical implementers.

E-commerce founder, Latino man in his early 40s, business casual attire, reviewing analytics on a tablet in a contemporary office with large windows and city view, determined expression

E-commerce Founders

Managing complex sites without engineering backgrounds

Large product catalogs, faceted navigation, pagination, and dynamic URL structures create technical SEO complexity that grows with the store. Understanding what to prioritize when the list of issues is long is itself a challenge.

Our audit process includes prioritization guidance specific to e-commerce, so you can sequence fixes based on potential impact rather than technical convenience.

Our Audits Work Well When...

  • You manage developers or freelancers but don't write code
  • You want to understand findings, not just receive a list of fixes
  • You have someone to implement changes after the audit
  • You're preparing for a site migration or relaunch
  • You've received a technical audit before and found it unreadable

Our Audits Are Not the Right Fit When...

  • You need someone to implement the fixes directly
  • You're looking for link building or content creation services
  • Your site was launched in the last two weeks with no real traffic
  • You need a full-service SEO agency relationship

See If an Audit Makes Sense for Your Situation

Reach out with a brief description of your site and what you're trying to understand. We'll tell you honestly whether an audit is the right next step.

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