Our Consulting Approach
The Audit Is Just the Beginning
We don't hand over a spreadsheet and disappear. Our process is designed so you understand what was found, what it means, and what to do with it.
What a Consulting Engagement Looks Like
Every engagement starts with an intake conversation. We want to understand your business context, your site's history, any recent changes, and what you're trying to accomplish with organic search. Technical issues mean different things in different business contexts.
From there, we run a systematic technical analysis across the areas most relevant to your site's architecture and goals. The findings go through a translation process before they reach you, converting raw data into explanations you can use.
Delivery includes a written report plus a walkthrough session where we go through findings together. You can ask questions, probe specific items, and leave knowing exactly what you're taking to your developer.
What You Receive
Concrete Deliverables, Not Vague Reports
Executive Summary
One page, the big picture
A concise summary of the most significant findings and their potential impact on search performance. Written for someone who wants context before detail.
Full Findings Report
Every issue, in plain language
Each finding includes a plain-language description of the issue, an explanation of why it matters for search performance, and enough technical context to understand what a fix involves without needing to implement it yourself.
Prioritized Fix List
Ordered by impact, not complexity
Findings ranked by the potential benefit of addressing them. This helps you make decisions about which fixes to schedule first and which to defer without losing meaningful ground.
Developer Brief
Ready to hand off
A separate section written specifically for technical implementers. Contains precise descriptions of each required change, the expected outcome, and how to verify completion. Reduces back-and-forth and miscommunication.
Walkthrough Session
Live Q&A on your findings
A video session to walk through the report together. You can ask questions about any finding, request clarification on technical terms, or explore how a specific issue connects to your broader business goals.
Technical SEO knowledge doesn't have to sit only with the people who implement it. When you understand the fundamentals of what your site needs, every conversation with a developer becomes more productive and every decision about spending becomes more grounded.
Zucijo Duhavu Consulting Philosophy
Transparency Over Mystification
Some consulting practices thrive on keeping clients dependent on their expertise. We take the opposite view. The more you understand, the better decisions you make, and the better results you get from whoever implements the work.
Honest Prioritization
Not every finding deserves the same urgency. We tell you plainly which issues are likely affecting your performance meaningfully and which ones are worth noting but not worth rushing to fix. Prioritization is part of the service.
Practical Over Theoretical
Every finding comes with enough practical context to do something with it. We don't include issues for the sake of appearing thorough. If it's in the report, it's there because it's worth addressing.
Start with a Conversation
Tell us about your site and what you're trying to understand. We'll explain how an audit engagement would work for your specific situation.
Contact Us